When gearing up for a lengthy road trip, many travelers place a high priority on compiling songs for a playlist and ensuring they need the most effective tunes to concentrate on along the way.
In addition to road trips, though, there are several other ways during which music plays a job within the travel experience, on top of not experiencing roadside problems (where you need road assistance such as towing San Jose). Music and travel go hand in hand in additional ways than one might realize.
Laura Fernandez, the top of Travel + Tourism advertising business for SiriusXM and its brands Pandora, SoundCloud, and Stitcher, recently shared findings from a survey the corporate conducted, The Pandora Traveler Mindset, so as to induce a far better understanding of things like how confident people are to travel and where are they traveling. She explained the survey was also some way to tie music and travel together.
“What we found is, music and travel definitely go hand in hand. But we found that 77 percent of our listeners find music and other audio content … are considered to be a good travel companion,” Fernandez shared. “Seventy-three percent of our listeners find music to enhance their overall travel experience.”
This shouldn’t only do with being attentive to music while traveling but also listening for inspiration before the trip or during the design process. It also includes traveling to a selected destination for music within a variety of concerts and festivals.
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In several destinations, including Nashville, Austin, and Las Vegas, music plays an immense role in the experience for tourists. Many travelers will book entire trips around a concert or show, and it’s a requirement to own playlists surrounding the holiday theme. Fernandez points out that music can aid in setting the tone for a vacation.“Sixty-six percent of listeners think music sets the mood and vibe for his or her leisure trip,” she said, explaining that this could are available the shape of paying attention to music during a plane ride or on a drive to a destination or perhaps while planning the trip and thinking of memories from the trip afterward.
Another interesting discovery from the survey is what percentage of listeners find music to be a source for calming.
“Sixty-seven percent of our Pandora listeners find music to be a stress anxiety reliever,” Fernandez shared, adding that that being attentive to music is true up there with other self-care activities like going for a walk, being outside, cooking, etc. where visual media isn’t accessible.
The findings from the Pandora research study clearly show more often than not travelers incorporate music in a method or another during their travel experience.